Haruma is more than just an online store, it is a family dream brought to life.
The Name Behind Haruma
The name Haruma was not chosen from a list of random business names. It was created using the names of our three children, who inspire everything we do.
Why We Started
When we started this journey, we did not simply want to build another online shop. We wanted to create something meaningful, something our family could be proud of and our children could one day look back on, knowing they were part of the dream from the very beginning.
At Haruma, we believe the best memories are often the simplest ones. A child opening a new toy with excitement. A pet enjoying a new favourite accessory. Friends gathering to celebrate a birthday. Family game nights filled with laughter.
These are the moments that matter.
That is why we are committed to offering carefully selected products that bring joy to families across South Africa. As we grow, our range will grow too, from toys and pet accessories to party supplies, gaming accessories and other products that help create unforgettable moments.
Every order is prepared with care because we know you are not just buying a product, you are creating a memory.
Thank you for supporting our family business. We are excited to be part of your family's special moments for many years to come.
Our Mission and Vision
Our Mission
To make it easy for South African families to discover quality products that inspire play, strengthen connections and create lasting memories.
Our Vision
To become South Africa's most trusted family lifestyle brand, bringing together toys, pets, celebrations, gaming and everything that makes life more enjoyable under one name.
Our Values
Family First
Everything we do is inspired by family. We treat every customer with the same care, respect and honesty we would expect for our own family.
Quality You Can Trust
We carefully select products that offer value, quality and enjoyment, so you can shop with confidence.
Creating Joy
Whether it is a birthday surprise, a new toy, a pet accessory or a family game night, we are passionate about helping create moments that bring people together.
Customer Commitment
We are committed to providing friendly service, reliable delivery and a shopping experience that keeps you coming back.
Welcome to the Haruma family.
Come and Be Part of It
Browse our range of toys, pet accessories, party supplies, gaming and gifts, chosen to help your family create moments worth remembering.